Perfecting the Ride for Over 6 years
In 2019, I set out to solve a problem I couldn’t ignore—the lack of sustainable, high-performance outerwear in the Australian snow industry. As a lifelong rider, I wanted gear that met the demands of the mountain without costing the planet.
That’s why I created Snobodi—a brand built on innovation, sustainability, and performance.
Every piece is designed for those who ride hard and care deeply about the world they explore.
See you out there.
Hugh Wilcox,
Founder
Top Sellers
Vertex Jacket - Lilac
Flow Pant - Black
Vertex Jacket - Green
Flow Pant - Grey
Sustainability is in our DNA
OUR STORY
OUR STORY
SNOBODI isn’t just a brand—it’s a community of legends who want to ride harder, explore further, and look good while doing it. Founded in 2019 by Entrepreneur Hugh Wilcox, SNOBODI was born out of a simple yet pressing realisation: the Australian snow industry desperately needed outerwear that’s both high-performance and sustainable. So, Hugh decided to shake things up.
Technology
Technology
We’re gear nerds — but the cool kind. Every Snobodi piece is loaded with legit tech: think 30k/30k membranes, eco DWR coatings, taped seams, and YKK hardware. But we don’t just chase numbers — we test, tweak, and wear our gear to death to make sure it actually performs. Whether you’re sending park laps, chasing pow, or just vibing at après — our tech’s got your back (and your front, arms, legs, and everything else).
SUSTAINABILITY
SUSTAINABILITY
At Snobodi, sustainability isn’t just a label — it’s stitched into everything we do. We use recycled fabrics, eco-friendly coatings, and partner with factories that actually give a damn. Our mission? Make outerwear that can handle the wildest conditions without trashing the planet. Better for you, better for the mountains — and a hell of a lot better than another plastic bottle in landfill.
Let customers speak for us
Worth the investment!
I absolutely love this jacket! I am a sz 12-14 and was very happy with a sz M. The jacket is so comfy and warm. Wore it in the snow and stayed nice and dry. I’ll be stocking up on different colours.
Super impressed with these snow pants! Love the baggy fit on these and the elastic waistband and belt. I find most snow pants so tight and uncomfortable, especially being a woman with larger thighs. These are the first ones I’ve come across that I love. So buttery on the inside too! Will definitely be getting these in another colour soon!
Soo warm and comfortable.
Looks amazing on, love the colour.
Everyone is asking where I got my top!
Love love love this fleece! So warm, comfy and practical! Buy it!
Used it at Perisher in super windy and snowy conditions. I wasn't sure how the "waterproof" would hold up but sure enough I was dry the whole day! It's a really warm jumper!
I had to try it in the rain to see if it really is waterproof and pleased to say it is!
Jacket is absolutely awesome. Fits perfectly and so comfy with so many little features. Cannot wait to rock this in Japan in February 💪🏼
Have worn everyday since receiving. I love it! Good for light rain.
Haven't tried in heavy falls yet.
Little bit tight getting off around the neck but this is good when wearing as it is nice and snug around the neck.
Excellent customer service and product can not fault anything. 5 stars from me!
One of the best hoodies I’ve ever bought!
The baby is lush! Soft and cosy, perfect color and feels high quality. Cant wait to get on the mountain with it too.
We don’t snowboard, but this hoodie will be perfect for any cool adventure. It feels lift yet comforting, soft yet durable. The pockets, zips and thumb holes just adds to the perfection. My 15yo daughter has lived in hers since we got them.
She’s 6’, size 8 and the M fits her on the larger side. I’m 6’1, size 12 and the L is roomy for me. Waist strap secures perfectly and arm length is also perfect
Ha kept me mostly dry in any weather it’s been in so far, nice and warm and comfortable, looking forward to taking skiiing
In love with my new hoodie, can’t wait for the ski season to come around so I can wear it
