SNOBODI isn’t just a brand—it’s a community of legends who want to ride harder, explore further, and look good while doing it. Founded in 2019 by Entrepreneur Hugh Wilcox, SNOBODI was born out of a simple yet pressing realisation: the Australian snow industry desperately needed outerwear that’s both high-performance and sustainable. So, Hugh decided to shake things up.
Perfecting the ride for over 6 years
In 2019, I set out to solve a problem I couldn’t ignore—the lack of sustainable, high-performance outerwear in the Australian snow industry. As a lifelong rider, I wanted gear that met the demands of the mountain without costing the planet.
That’s why I created Snobodi—a brand built on innovation, sustainability, and performance.
Every piece is designed for those who ride hard and care deeply about the world they explore.
See you out there.
Hugh Wilcox,
Founder
Technology
Our Mission? Make Better Gear That Leaves a Lighter Footprint.
We’re all about three things: next-level technical apparel, unique (but timeless) design, and a deep respect for our planet. The adventure-obsessed Gen Z crowd isn’t just looking for sick gear—they want to do epic things while keeping their environmental impact low. We get it. And we deliver.
Thinsulate™
SNOBODi uses 3M™ Thinsulate™ Insulation which is warm yet lightweight, powerful yet thin. It helps trap and hold body heat while allowing moisture to escape. The extremely fine microfibres in the Thinsulate™ insulation help trap air and block body radiant heat loss, making it an efficient insulator. The high warmth to thickness ratio of the insulation means the Wildland Snow Jacket has less bulk for enhanced freedom of movement. Something every snowboard or ski jacket needs.
Water Repellant
SNOBODi’s 30k/30k Waterproof/Breathable membrane offers ultimate protection through the use of hydrophilic membrane technology. It pulls moisture from the skin so you can keep dry on those bigger days. The TPU lamination has been loaded up with eco-friendly C0 DWR 80/10 so water can bead to fall straight off your snowboard jacket. This tech helps make the Wildland one of the best snow jackets money can buy.
Recycled & Sustainable
I was once a useless old plastic bottle. Today I'm a piece of technical outerwear and who knows what I'll be next?
Why SNOBODI?
Because life’s too short for average outerwear. Whether you're hitting the backcountry or the après-ski scene, our apparel is designed to keep up. We engineer our gear with top-tier materials like fully taped seams (so you’re not a soggy mess), a 30k/30k waterproof-breathability membrane (science-y way of saying you’ll stay dry but not drenched in sweat), and 3M™ Thinsulate™ Insulation (because looking like the Michelin Man isn’t a vibe). Oh, and we do all of this while keeping sustainability at the forefront—because loving the mountains means protecting them.
The Bigger Picture
Let’s be real—the fashion industry is a landfill-loving monster. But we’re here to change that. SNOBODI believes that small, smart choices add up to a big impact. That’s why we prioritize eco-friendly fabrics, responsible production, and long-lasting quality. So, when you zip up a SNOBODI jacket, you’re not just investing in top-notch gear—you’re taking a stand for the future of our planet.
Join The Movement
Ride harder, explore further, and do it all with a clear conscience. SNOBODI’s here to make sure you never have to choose between performance, style, and sustainability. Because why shouldn’t you have it all?
