Just Dropped
Perfecting the Ride for Over 6 years
In 2019, I set out to solve a problem I couldn’t ignore—the lack of sustainable, high-performance outerwear in the Australian snow industry. As a lifelong rider, I wanted gear that met the demands of the mountain without costing the planet.
That’s why I created Snobodi—a brand built on innovation, sustainability, and performance.
Every piece is designed for those who ride hard and care deeply about the world they explore.
See you out there.
Hugh Wilcox,
Founder
Top Sellers
Venture Hoodie - Black
Venture Hoodie - Cream
Venture Hoodie - Lilac
Venture Hoodie - Blue
Sustainability is in our DNA
OUR STORY
OUR STORY
SNOBODI isn’t just a brand—it’s a community of legends who want to ride harder, explore further, and look good while doing it. Founded in 2019 by Entrepreneur Hugh Wilcox, SNOBODI was born out of a simple yet pressing realisation: the Australian snow industry desperately needed outerwear that’s both high-performance and sustainable. So, Hugh decided to shake things up.
Technology
Technology
We’re gear nerds — but the cool kind. Every Snobodi piece is loaded with legit tech: think 30k/30k membranes, eco DWR coatings, taped seams, and YKK hardware. But we don’t just chase numbers — we test, tweak, and wear our gear to death to make sure it actually performs. Whether you’re sending park laps, chasing pow, or just vibing at après — our tech’s got your back (and your front, arms, legs, and everything else).
SUSTAINABILITY
SUSTAINABILITY
At Snobodi, sustainability isn’t just a label — it’s stitched into everything we do. We use recycled fabrics, eco-friendly coatings, and partner with factories that actually give a damn. Our mission? Make outerwear that can handle the wildest conditions without trashing the planet. Better for you, better for the mountains — and a hell of a lot better than another plastic bottle in landfill.
Let customers speak for us
These guys are the Gold Medalists of online. Unbelievably good customer service and the gear is A1. Can’t wait to purchase again. 👍
I recently received my new jacket from Snobodi. Absolutely stoked with the quality and functionality. having worked in the ski industry for a number of years and skied and boarded for over 40 years I know what I want in a jacket. This jacket is full of features and when worn with my Snobodi bib is going to be unreal in Japan. (When purchasing it should probably be said the size certainly weighs on the larger sizing.) Great quality and Australian owned. love it.
Ridiculous how well made this jacket is. Who knew jackets could be made this well, keep me this warm, and look this sickkk!!!
Can't wait to use the jacket and pants , really great quality and exceptional service, I ordered the wrong size and it was so easy to change and return wish all online companies operated this well
Jacket is great. Good comfy fit and excellent materials and style make for a fab all round experience. Looking forward to taking it to Nth America next season.
We ordered two jackets and a bib in our first order and were so impressed with the quality and the fit that we ordered more for the rest of the family. The communication has been great they are super helpful. Looking forward to our trip to Japan in January . Thanks Snobodi
Best jacket I’ve ever had! It’s super warm, zippers are all in the right places and the lilac is stunning.
This is hands down the best hoodie, material is so soft yet durable, pockets are fantastic, kept me so warm even with singlet on. Haven’t test the waterproof as yet. 🤙🏼
One of the most comfortable snowboarding hoodies I've ever worn absolutely in love with it.
Firstly the customer service was hands down the best experience I’ve ever had talking to a stranger on the internet…probably in person to. And to top it off the gear itself is easily the best on the market. Sizing is perfect, got so many compliments on the mountain, and so functional. Perfect for boarding.
